Showing posts with label ken schrader. Show all posts
Showing posts with label ken schrader. Show all posts

Monday, January 9, 2017

TMC Racing Stories: Daytona 1

Trying to convince someone to give racing a shot is challenging when the other person stubbornly rejects pretty much anything outside of baseball, football, and hoops.

When two friends and I got an apartment in college, the arguments soon started about the legitimacy of racing, identification of drivers as athletes, my "misplaced" fandom, etc. Some got pretty heated, but most just involved good-natured ribbing.

One of the two friends and I continued sharing an apartment after graduation. Some of the banter continued, but I tried a different angle. I suggested he put his money where his mouth was: Go to a race and see if you don't return with a changed opinion.

Initially, he didn't take the bait. But then Ken Schrader's Red Baron Ford caught his eye during the 1987 Firecracker 400 on TV.

We lived on frozen pizza, Rotel tomato cheese dip, and cereal in the apartment, so Schrader's sponsor was right in his wheel house. Soon after, he softened his stance. "Let's go."

When the next year's Firecracker rolled around, he and I made the drive from Chattanooga to Daytona. Schrader had moved to another red car. He was out of Junie Donlavey's #90 Ford and into Rick Hendrick's #25 Folger's Coffee Chevy. By then, however, he was a Schrader guy regardless.

He took a VHS camcorder and made his way to the fence on the final pace lap as the cars came out of turn 4 to the tri-oval. He glanced back at me as the drivers prepared to hammer down, shrugged his shoulders, and sneered as if to say "not impressed".

I waved him back and mouthed "Just watch!" Ignoring the Barney Fife Security Force's admonition to move away from the fence, he stayed as the cars came up to speed in turn 1.

When they roared through 4 at speed, he quickly lowered his camcorder and instinctively snagged his cap as the wind tried to make off with it. He then slowly turned back towards me, smiled broadly, and mouthed "I. Like. This."

While he never became a rabid NASCAR fan, he certainly became much more interested in it. After his debut at Daytona, he went with me a couple of times to Talladega and once to Atlanta - where he got to see Schrader win in the Kodiak Chevy in 1991.

Concerned about TV ratings or attendance for NASCAR events? Have a friend or family member skeptical about racing? Know someone who enjoys racing but has never experienced the thrill of being at the track? Invite them!

TMC

Saturday, February 6, 2010

Sponsored by Ken Sin

When NASCAR, Daytona International Speedway, and Anheuser-Busch monkeyed yet again with the rules for the Bud Shootout, one of the new rules for 2010 allowed former winners of the race to enter.

Among others who became immediately eligible for NASCAR's prime-time "We're back!" race on national TV was Ken Schrader. I like Kenny a lot because of his low-key, yet knowledgeable involvement with the sport.

Beyond his on-track talent, the best skill Ken has consistently shown over the years is his ability to draw sponsors with products that simply can't be good for you. Combining them all would seem to suggest folks should hang the nickname "Gluttony" on him.

For Saturday's night's Shootout race, Schrader was hired to pilot the #82 Red Bull Yota because Scott Speed wasn't eligible for the race - yet goodness knows Red Bull needed more exposure.

Going back to Kenny's start in the Cup series in the mid 1980s and working our way forward, let's have a look at some of his sponsors.

Junie Donlavey's #90 Ford - Sponsor: Red Baron frozen pizza

Hendrick Motorsports #25 Chevrolet - Sponsor: Kodiak smokeless tobacco

Hendrick Motorsports - Sponsor: Budweiser, The King of Beers (as it was still known back then)

Andy Petree's #33 Chevy - Sponsor: Skoal smokeless tobacco (props to K-Schray for double-dipping on the chew sponsors!)

Wood Brothers' #21 Ford - Sponsor: Little Debbie snack cakes from Collegedale, Tennessee (Oooh boy, I sure do like those oatmeal creme pies and banana twins though. Yum.)

MB2 Racing (co-owned at the time by Nelson Bowers from Chattanooga, TN) - Sponsor: M&M's candy

BAM Racing - Sponsor: Schwan's home delivery frozen foods

Now, don't me wrong. I'm not blogging as a prude who dines only on organic vegetables and free-range chicken. I have used - and will continue to use - products from Schrader's sponsors far more frequently than I'll purchase DuPont industrial products or a FedEx overnight shipping service. Its just that Kenny's entry in the Shootout caused me to reflect on all the "sin products" he's pitched over a 25 year career. *Burp* Excuse me. 

Disclaimer: Because our blog is named Bench Racing from the Volunteer State, I had to name-drop the Tennessee cities where I could. I figure you'll understand.

TMC