Friday, January 20, 2012

Schout It Out Loud - I need a Schaefer!

Even the most casual rock-and-roll fan knows the original KISS guitarist was Ace Frehley. His autobiography, No Regrets, was released in late 2011.

In the book, Space Ace reveals his first beer was ... yep, a Schaefer. Well, schock me!

Sadly, Ace developed a booze dependency ... a bad one. Apparently he took Nothin' To Lose to heart. His addiction cost him his job with KISS and who knows what else before he hit Rock Bottom. Perhaps life would have tacked a better direction for him if he'd stuck with Schaefer vs. tangling with Cold Gin.


TMC

Saturday, January 14, 2012

The Fall of Schaefer (and some early winter)

The fall of Schaefer ... but not 'fall' as in decline. As in season. As in autumn ... and early winter.

In the fourth quarter of the year, colors changed from green to a collage red, orange, yellow and brown. And then the leaves fell. Trick-or-treaters knocked on doors toting plastic pumpkins and wearing masks atop their heads instead of on their faces. Turkeys were carved as football was played. We shopped, munched, gathered as friends and families, celebrated the birth of Christ and brought in a new year. For the most part, the enjoyment of Schaefer was there - well perhaps except for time in the pew during Christmas Eve services.

After parting ways at Dover, Schaefer HOFer Philly let no moss grow under his feet. He kept his foot in the racing and Schaefer throttle, rallied fellow - and most recent - Schaefer HOFer Rev. Randy Esq., SROH Wannabe Cueball, and um, uh some other guy for the Bank of America 500 at Charlotte Motor Speedway.

Speaking of Rev. Randy, he began the Christmas season with good ol' low-country boil. The North Carolina Chapter of the Schaefer Hall of Fame pulls off this meal regularly and exceptionally. Sadly, as a member of the Tennessee Chapter, TMC is never there to enjoy it.

Back to SHOFer Philly, he celebrated his birthday in November. Who could ask for anything more? A singing bass, a Schaefer, and apparently placemats to match the clock on the wall. What time is it? Well, duh - time for another Schaefer!

Not to be outdone, SHOFer Uncle Dave drove from Dover, DE back to Cleveland, OH and then to the beaches of the Florida panhandle a couple of weeks later. He went from the cold, damp, gray skies of Dover to this ...

After sticking his toes (and who knows what else) in the sand, he drove back up to central Alabama for the Good Sam Club 500 at Talladega Superspeedway with SROH member Rick.

The two of them used the power of Schaefer to get a tour of the mobile NASCAR Technology Center.

And they then took in the Talladega spectacle. Note: If you haven't been to a race before and think you might hit just one, visit Talladega. The speeds are spectacular, some of the passes will take your breath away, and people-watching experiences are unmatched.

Rick continued to keep the Schaefer spirit alive by sporting the official SROH shirt in Key West, Florida right before Christmas.

For TMC, it was off to Newark NJ for my annual trip there. The Hampton Inn where I was staying had all sorts of problems getting my room ready, and then their room key system had to re-set for the entire hotel. No biggie. I needed to make a stop anyway at Liquor Warehouse. In my weakest attempt at crooning like Robert Plant, I wanted to sing ...and I'm climbing the stairway to Schaeferland...

A month earlier at Dover, some guy next to us was drinking Sagres, a Portuguese beer. I'd never heard of it and certainly would never have expected something like it at a NASCAR race. But now that I have tried it, I spotted it immediately in this store. Tons of it. Of course, its to be expected because Newark - particularly the Ironbound area - has a large Portuguese-speaking population.

It was great catching up with our Dover race weekend host and SROH member, 200WINZ.

On the Saturday of my stay, the weather was perfect. After a train ride from Newark to NYC, I headed for my first trip to the doorsteps of Harlem. I met a friend of mine at Dinosaur Bar-B-Cue.

I have to admit I went to Dino with a heavy load of skepticism. Barbecue in New York City? The tag line from the old Pace salsa commercial kept popping in my head. NEW YORK CITY? But I'd researched the place and learned they sold Schaefer. So hey, it was worth a try, right? In addition to Schaefer, the food was superb! Great smoke flavor. Tender pulled pork. Big portions. Getcha some when you go to the Big Apple.

After gorging myself on a big plate of pulled pork and a few Schaefers, my friend and I parted ways. I took my time walking through parts of Central Park. I entered by The Dakota - most famous for having been the home of John and Yoko Lennon. In no time, I was in the Strawberry Fields section of the park. Many folks were gathered around the "Imagine" inlaid disc. Some were reflecting. Some were crying. And despite signs asking for respectful quietness, one guy was blaring Santana on his jambox as he sat on a park bench.

As I stood there a moment, the thought that went through my head was "Imagine if I could still get Schaefer in Tennessee."

After enjoying a few hours of just strolling through the park, I made my way to Carnegie Deli. The place boasts that its the "world's best". Folks (mainly tourists) rave about it being the penultimate deli in all of New York.

But riddle me this Batman: how can this iconic NYC deli not have the iconic NY beer: Schaefer? They serve Bud, Bud Light, Heineken, and Amstel Light. I'm paying close to two Jacksons for a pastrami sammich, side and tip. The least they could do is offer me a $2 can of Schaef to wash it down.

It was then time for toomuchcountry to get himself toomuchculture. Our group left the deli, made our way to Times Square, took in the Broadway musical, Follies.

I had absolutely zero idea about any shows. Phantom and that cat show are about the only ones with which I'm familiar. But as we approached the Marquis Theater, I was struck immediately by two observations. One, the star of the show as Bernadette Peters. Suddenly, I knew I'd be interested because she has always been hot. Two, the director's name was all karma: Eric Schaeffer.

I met Tony the Hampton Inn shuttle driver in November 2010 when he picked me up from the airport. As soon as the van doors closed, I told him I was on a Schaefer search. He directed me to the right store. For my 2011 visit, he recognized me right away when I checked in at the hotel: Hey! You're dat Schaefah guy, right? And later that evening in the lounge, he walked up to me and sang the entire Schaefer commercial jingle. As Tony dropped me off at Newark Airport Sunday afternoon, I inducted him into the Schaefer Ring of Honor at curbside.

As has often been articulated here, Schaefer is a beer that unifies - not divides. That truth remains even when a Detroit Red Wings fan such as Bench Racing blog contributor, banktruck, and Nashville Predators fan, TMC, get together.

Now its time hang a new calendar. 2012. New opportunities and fresh perspectives now lay before us on how to celebrate the Twentieth Anniversary of the Schaefer Racing Hall of Fame.

TMC

Friday, December 30, 2011

Happy Holidays 2011-2012!

The Schaefer Hall of Fame and Ring of Honor hopes everyone enjoyed a Merry Christmas. And wishes go out for a rewarding 2012. Be sure to ring in the new year with plenty of Schaefer!

SHOFer Uncle Dave with his Major Award

For my part, I made sure Santa was taken care of as I loaded the trunk with gifts for others.

As the stockings were laid by the fireplace with care, I thought Santa might enjoy a cold Schaef as a welcome break from all the boring glasses of milk left for him throughout the world.

The next morning I awoke to find out my hunch was right! The lumps of coal were left for my father-in-law who greedily left an oversized stocking and doubted my efforts to reward Schaef Nick with a cold one.

TMC

Thursday, December 29, 2011

December 29 - This day in Petty history

1963 - Richard Petty earns his 28th career victory by winning the Sunshine 200 at Savannah Speedway in Georgia. Richard's brother and Petty Enterprise teammate, Maurice Petty, finishes 4th.

The race was held in December 1963 (cue The Four Seasons!) but was scheduled by NASCAR as an early race of the 1964 Grand National season. As noted in the article below, the race - originally touted as the Turkey 200 - was scheduled for November 28. The race was rained out on its originally scheduled date plus two make-up dates before finally being renamed and run on December 29. Only a December 30, 1956 race at Titusville, FL has eclipsed the 1963 Sunshine 200 for a NASCAR GN/Cup race run latest in a calendar year.

Article courtesy of Jerry Bushmire
TMC
Edited December 28, 2014

Tuesday, December 20, 2011

1971 Schaefer 500

On July 3, 2010, I blogged about the inaugural 1971 Schaefer 500 Indy car race at Pocono. In combing the web for information about the race, I thought I uncovered some neat photos from the race, a scan of the race program, and some trivia nuggets.

Tonight, however, an extra bonus was made available - a YouTube clip from the race. With Bud Lindemann narrating, the episode does a great job of featuring vacationers in the Pocono Mountains of Pennsylvania and the yeoman's efforts of all involved in finishing construction on the new track so the race could run as scheduled.

A couple of things to be attuned to:
  • 3:36 mark - Soon-to-be NASCAR Hall of Famer Cale Yarborough in his limited time in USAC's Indy cars
  • 6:39 mark - Jim Hurtubise's Miller High Life Mallard
  • Legendary NASCAR announcer and Vermont short-track owner, Ken Squier, on the race call
  • And most of all, Schaefer sponsorship, signage, and consumption.

With Tuesday's announcement that Best Buy will leave the Richard Petty Motorsports #43 car, I'm convinced more than ever the King should pursue Schaefer as his sponsor.

Special thanks to Petty message board poster Stimlad for this requested fictional
I've already got the TV tagline for victory lane:

This is the one race to win when you're winning more than one!

TMC
Edited: 2013-05-28

Monday, December 19, 2011

Three Years - Surely You Jest

Seriously? Three years ago? Yep, December 19, 2008 was the inaugural posting of this blog?

My co-blogger, banktruck, and I charted our own course and set our own pace. The vibe of the blog as the years have passed doesn't quite match the original intent. For years, we bantered (and still do) with each other via e-mail about our Monday, post-race opinions. After years of doing so, we thought the idea of writing a blog to let others in on our discussions, observations, and opinions made some sense and would be fun. The fun part has been there. However, I think the approach of chiming in on current racing issues or events may have happened perhaps twice in the last three years. Oh well.

Also, the idea of having two contributors was to have both of us ... well, contribute. As we've made laps, I've posted the lion's share of entries and BT's entries number ... hmm, uh, well ... less than mine. Several personal and professional life events have unfolded for BT that have minimized his posts - but that's OK too.

We thought about going off-theme and trade thoughts about topics such as hockey, faith or politics. Instead, readers have gotten entries about NASCAR in general, historical reflections about Richard Petty specifically and Three Degrees of Separation from him, and Schaefer beer schelebration stories.

Personally, this venue has been very gratifying for me thus far.
  • I've asked for and received blogging guidance from established writers such as syndicated NASCAR beat writer, Monte Dutton, and occasional NASCAR.com contributor, Rick Houston. Friendships have evolved from that correspondence.
  • I've been invited not just once but twice to blog for a commercial site. While flattered, I've declined both invitations. With this blog, we blog what we want, when we want, and in whatever style we want. Thus far, I've been unwilling to commit to a defined number of words, to hit an established deadline, deliver a consistent style, etc. I have a day job - and this is my hobby/interest. Period.
  • Its been pretty interesting to see the metrics for the blog. Initially, single-digit view counts were reported. In 2011, views consistently hit triple-digit reads on entries. That number is nothing compared to big-time blogs. But to think anyone other than the threesome of Me, Myself or I give a rip about my thoughts is humbling.
  • The biggest challenge I've taken on for 2011-2012 is to post an entry for each of Richard Petty's 200 wins. This venue has enabled me to interact and develop friendships with other long-time Petty fans who have provided articles, photos, and memories.
As Year 4 begins, I truly thank anyone reading this post - whether it be from a Google search result, a link from a message board, a tweet, a passion for Schaefer beer, or a direct e-mail I've sent you. Thank. You.

Now cake shall be served! Schaefer anyone?

See you in 2012.

TMC and BT

Monday, December 12, 2011

December 12 - This day in Petty history

First things first: a Happy Birthday shout-out to my wife, notenoughcountry, who has zero interest in anything having to do with racing. But she married me anyway.

1971 - Richard Petty wins the Texas 500 at Texas World Speedway near College Station, TX to notch his 21st win of the season and 140th career victory. As the 1971 season concludes, the King also wins his third NASCAR Grand National championship title - tying him with Lee Petty and David Pearson. Teammate Buddy Baker finishes second in a white, #11 Petty Enterprises Dodge.

The race was originally scheduled for December 5; however, it was delayed one week because of a rain-out.

The inaugural Texas 500 was run in 1969. The event was not run in 1970, but NASCAR scheduled it again in 1971. I find it interesting and a bit amusing the track promoters chose to label the second event at the track as the 'First Annual'.

Source: Motor Racing Programme Covers
The race also featured an STP Pontiac - 11 years before Richard and Kyle Petty started driving STP Pontiacs. This one was driven by David Pearson and owned by Ray Nichels.

Below is a photo of the starting line-up with former Petty Enterprises driver Pete Hamilton on the pole and 1973 Winston Cup champion Benny Parsons on the outside of the front row. Petty cars occupy the second row with Richard on the inside and Buddy Baker starting fourth.

The following picture and article are included courtesy of Jerry Bushmire.


TMC