Monday, November 29, 2010


Autumn is simply a wonderful time of the year. Warm days, crisp nights. We have back-to-school, Veterans' Day, Columbus Day, Halloween, Thanksgiving, the World Series, elections, the Vols vs. the Crimson Tide, losses by Notre Dame, and enough colors in the leaves and fall sunsets to overflow a box of Crayola 64s.

As always, the Schaefer Hall of Fame and Ring of Honor enjoys this time of year. Of course when Schaefer is available, the SHOF and SROH pretty much enjoy any time of year. For the purpose of this blog entry, I'll refer to the memorable events during the 61 day period of October and November as Schaefvember.

A photo recap of some great times the last two months...

SHOFers Philly and Uncle Dave with SROH member Rev. Randy at the October Charlotte NASCAR race.

Rev. Randy representing with the duck at Charlotte.

He also snapped this great photo of the famed 43 of A.J. Allmendinger. Its almost a visual, cryptic public service announcement: And remember, be sure to tarp your lid when you Wix your Dinger.
The Schaefer Hall of Fame was well-represented on the front porch with this self-titled jack o' lantern by SHOFer Cuba.

SROH member Lanie designed this throwback label beer wrap for a Halloween and a birthday party for Cuba's wife / SROH member Havana Montana.

Philly got a new patriotic koozie for his November birthday - complete with a lanyard. I'm hoping it came with a lawyer-required warning label cautioning the consumer to not hang one's self with it after cradling multiple Schaefers.

What better way to try out the gift than with the Granddaddy of American Beers.

Georgia Bulldogs fan and Schaefer Ring of Honor member, Bruton, eased the pain of the Dawgs' November loss to Auburn by washing down some steak and taters with a cold Schaefer.

I made my annual trip to Newark, NJ and NYC in early November. Ordinarily, toomuchcountry finds himself in the land of too much culture. But this time, I armed myself with better research. I surfaced a cool bar called the Spring Lounge in the East Village serving Schaefer by the can.

I loved their motto - Life is Short, Drink Early! At the Spring Lounge, you can certainly do so as it opens at 8AM Monday through Saturday.

Having a couple at a local establishment is one thing. Finding it available in larger quantities suitable for bootlegging back home is quite another task. With a tip from Tony, the hotel shuttle driver, I found a 30 box at the package store just a few blocks from the hotel. Apparently I crossed the city limits from Newark to East Newark during my stroll.

I thought the barbed wire fencing was a nice touch.

I looked in the cooler first. No dice. Scanned up and down 3 or 4 aisles of case after case of mainstream beer. Was just about to conclude I was SOL. Then an employee asked me if he could help - pretty nice and unexpected in Newark I'd think. But then I remembered I was in EAST Newark. When I told him Schaefer, he asked "do you mean this?" Sure enough, tucked between 2 large pallets of Budweiser and some other mainstream swill was three 30 boxes of Schaefer. I was elated.

The 30 box overlooking the Passaic River and the city of Newark.

After the photo shot above, I had to get them chilled for partaking later and a safe flight home.

I later found Tony in the lobby, thanked him for the suggestion, and tipped him a Schaefer Sixer for the idea. Figured it was just a neat thing to do, but he seemed to be touched by my offering. What I never saw coming was the hug he gave me! That's not something I'm accustomed to getting with my Hilton Honors membership.

After ensuring the cans were chillin', I headed off again to NYC. Destination this time: the Trailer Park Lounge. If there was ever a TMC place in New York, this was going to be it.

My research was solid - there it was on the sign - SCHAEFER. Wearing my SHOF Got Schaefer? shirt, I proudly ordered one. Unbelievably, they were sold out. Not a single one in the place. But at least I gave it a shot. The lack of Schaefer doesn't take away from the fact the Trailer Park Lounge is still one fine restaurant.

Sunday morning brought about a reunion between Trenton NJ's own 200WINZ and TMC. I comp'd WINZ a six pack of frosty cans. He comp'd me a Schaefer mug, a Schaefer tap head, and (most touchingly) his old man's Schaefer bottle opener. I'm honored to have it WINZ.

A week after our visit, 200WINZ enjoyed the Phoenix truck race while sporting one of the Schaefers I procured in EAST Newark, NJ.

As the end of November neared, it was time to be thankful...for family, racing, football, our unimaginable and unmatched nation, the men and women who stand a post to protect her, friends, nice racks, and Schaefer beer.

Philly converted his sis-in-law to Schaefer which prompted her to utter the greatest understatement of 2010: this is much better than Bud Light. Though if you look closely, it looks a bit like she's flipping the bird. WTH???

Speaking of flipping the bird, beer can poultry has it going on.

Once Thanksgiving day concludes, the leftovers are put away. They get a second, third, and sometimes a fourth life in the days to come. SROH Bruton said his favorite leftover meal is Turkey Soup (turkey, dressing, and gravy) with a side of olives and a cold Schaefer. While TMC is a Schaefer man to the core, turkey soup just...doesn't...belch....sound all...that good. Apparently, turkey soup tastes best if it is the same color as your countertops.

Once the turkey soup has been slurped, its time to settle in for College Football Rivalry Weekend. For Bruton, that means UGA vs. Georgia Tech.

As rivalry weekend progresses, its also a time to pine for racing season to resume.


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