Labor Day weekend
Yours truly hit the poor man's version of a scratch-off lotto. TMC called into a local sports talk radio show to talk NASCAR with Monte Dutton. Unbeknownst to me, two NASCAR Camping World Truck tickets to the Atlanta race were on the line for the best caller of the segment - and I got it. Ka-ching. My name then went into a drawing for a mack-daddy prize of tickets to ALL the Atlanta races ... plus hotel ... plus luxury suites ... plus pit passes. And...
When I went to pick up my prize, I wanted to make sure I took care of the folks who took care of me. So I had some co-workers help rally some Schaefer bows for the beer I gave to a couple of the station's folks - you know, to show I cared.
Rick and his new lady friend, Cara, joined us for the Friday night Camping World Truck Series race and the rest of the weekend's Schaefer festivities.
On Saturday, we enjoyed milling about souvenir row. Well ... not exactly. Who's kidding who? The race crap is overpriced and under-quality - and it was friggin' STEAMING. Only logical thing to do was find a modicum of shade and pound Schaefer. So we did!
But then we spotted Speed Channel's Trackside stage, and I had an idea. During each week's Speed shows - Trackside, Raceday, Victory Lane - numbskull fans are always shown holding signs they've made. So in Atlanta, I decided to join 'em.
After SROH member Buddy took the photo below, I tried to position myself to see if I could make the show. Sure enough, with one eye on the monitor and one eye on Krista Voda's ... feet, I staked my position. Boom - there it was. For a couple of moments as Krista opened Trackside live, my sign and Schaefer can were clearly visible over her shoulder. If only I could find the opening on YouTube...
With that as a toomuchcountry unwavering premise, you can probably surmise why this charter member SHOFer enjoyed a few cold Budweisers. That's right - because they were free! Sometimes you have to walk on the dark side.
What it was, was football
Autumn not only means the beginning of NASCAR's Chase for the Championship but also the start of the college football season. SHOFers Rev. Randy and Cuba enjoyed a tall, cool one at an Appy State game in Boone, North Carolina.
In mid-September, I spoke at a conference in Orlando, FL. With a bit of pre-trip research, I learned about Celebration Town Tavern near the Disney parks. They claim to have 99 beers available for sale. Sure enough, one of them was Schaefer! So on September 18th...
International Talk Like A Pirate Day. Using me maps, I scoured ze lands of Orlando and happened upon me Schaefer at Publix.
Philadelphia and Orlando to share with my co-workers.
NASCAR Bank of America 500 - Charlotte Motor Speedway
As always, SHOF charter member Philly hosted a great, Schaefer-laden, tailgating party just outside of Charlotte Motor Speedway.
Portuguese Assassin returned to again sample the Schaef. Not only does he have a good taste in beer, but I also applaud him for returning to where he knows to score a free one.
One night, all were encouraged to get face paintings. *Sigh* Really? That's just not my thing - until. An idea, a wink, a smile and an iPhone image search by a friend soon had me sitting me in the artist's chair so he could render this freehand.
SHOFer Uncle Dave relocated from Cleveland to south Florida in October. With his priorities firmly in order, he got a case of Schaef cold in his new refrigerator shortly after arriving...
Punta Gorda Speedway near Ft. Myers, FL.
Schaefferia-Frutescens. Uncle Dave believes its loosely interpreted as the fruity scent of Schaefer. While I'm not convinced his understanding of Latin is solid, I am convinced of his commitment to Schaef. So ... Boxwood, wood box, whatever. Its all good.
A rare opportunity presented itself as the end of the year closed in. An original, Schaefer racing uniform once worn by Kevin Cogan went up for bid on ebay. Cogan raced for Schaefer / Machinists Union / Playboy Fashions in the CART series in the late 1980s.
While many of us laughed about the possibility of owning such a treasure, none of us had the stones, wallet, or waist size to actually go for it. Except for one of us. SHOFer Cuba declared "I'm in." With a short time remaining, Cuba placed his bid. But ohhhh mannnn, another bidder sniped the uni with just a few seconds remaining.
Whoever you are, there is no way you'll be able to enjoy your purchase as much as Cuba and other SHOFers could have. As a consolation, we imagined what Cuba might have looked like rocking the Schaefer Beer / Playboy Fashions uni next spring at Charlotte.
The yuletide season - the time of year for garish Christmas decorations and pure enjoyment of Schaefer. SHOFer Rookie decked out his deck with the red-and-green lights of the season (What? Red-and-GOLD strands weren't available?) and enjoyed a cold one with his pup, Schaefer.
When he told me I had to pull for Ol' Blue 43 ... or else, I believed him. In short order, I became a fan on my own terms vs. his. Over the years, my uncle and I have shared our share of beer - but never a Schaefer until this year. The ODB Cancer popped him for a second time this year, and he is handling it with a great deal of medical care, dignity, and humor ... and beer I suppose.
So with 2012 behind us and 2013 occupying the full view of our windshields, the Schaefer Hall of Fame and Ring of Honor wish you a Happy New Year.