Wednesday, September 16, 2009

Hockey and Baseball Schaefer

Tuesday I e-mailed the Nashville Predators ticket office to order a block of tickets for a group hockey event. I couldn't help but laugh when the account representative who handled my order was Dan Schaefer.

I e-mailed him the link to this blog's Schaefer posts and told him I would explain later. Before having a chance to do so, he replied with "Schaefer - the beer to have when you're having more than one." The jingle! It was almost like sharing one of those life-long, Greek fraternity secret handshakes.

He said his dad lives in Oklahoma and still prefers to drink Schaefer - because of his name and because he likes it. I asked him to get a specific location where his dad buys it so I could add it to the Schaefer Seller Google map. His reply? "My dad can't get it out there. So I buy it in Nashville and give it to him as a gift for Christmas and his birthday."

I'd expect nothing less from a Schaefer family.

Dan also e-mailed me a 1950s era picture from Ebbetts Fields, home of the Brooklyn Dodgers back in the day. Schaefer sponsored the scoreboard back then, and I knew from my prior research Schaefer had been a prominent advertiser with several Major League Baseball teams.

Dan then shared some trivia I didn't know. When the Dodgers got a hit, the "h" in Schaefer lit up. When an error was committed (I presume by the opposing team), the "e" was lit.

I not only found that nugget to be pretty interesting - I could also relate in a round-about way. I often commit errors of my own when I'm lit on Schaefer.


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