I'd expect nothing less from a Schaefer family.
Dan also e-mailed me a 1950s era picture from Ebbetts Fields, home of the Brooklyn Dodgers back in the day. Schaefer sponsored the scoreboard back then, and I knew from my prior research Schaefer had been a prominent advertiser with several Major League Baseball teams.
Dan then shared some trivia I didn't know. When the Dodgers got a hit, the "h" in Schaefer lit up. When an error was committed (I presume by the opposing team), the "e" was lit.
I not only found that nugget to be pretty interesting - I could also relate in a round-about way. I often commit errors of my own when I'm lit on Schaefer.